Most people view email marketing and social advertising as two separate entities, and I’ll be honest, I used to think that as well. However, I’ve discovered that combining multiple different avenues for a coherent marketing campaign yields some pretty impressive results. We’ve tried this tactic before at Directive Consulting, combining SEO and PPC; but in this blog post, I’m going to break down a few ways to combine email and social advertising for multi-channel success.

• How to create custom and lookalike audiences on Facebook from an email list
• Best practices for launching email and social campaigns simultaneously
• How we used this tactic to increase overall sessions and revenue
• Some additional strategies to take your ecommerce campaigns to the next level