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NEWS TO NOTE
7 Ways to Create Scroll-Stopping Visual Content for Social Media
The use of social media for brands is nearly universal. Statista claims 94% of consumer marketers use Facebook, while 94% of B2B marketers use LinkedIn. Twitter’s in second place for both. So, in the war zone that is social media, brands battle for attention. Organic or paid, they must come to grips with the reality that as
Read MoreLook This Way: 9 Visual Content Options to Consider
Yes, visuals help your content attract more viewers. On social media, visuals boost engagement – 2.3 times more than posts without visuals on Facebook and 1.5 times more for tweets, as BuzzSumo research shows. It also reveals blog posts with a visual every 75 to 100 words earn more shares. But simply adding a visual isn’t enough.
Read More3 Playful Content Marketing Examples Show Brands Getting Their Game On
This week’s examples show how fun it can be to get others involved in your content creation and delivery. Whether it’s your at-home co-workers, your viewers, or your gameplaying customers, look outside your content team for inspiration, cooperation, and fan-friendly competition. Get your kids to do the work Children have been many of our co-workers
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